IT-Enabled Business Innovation [Guest editors' introduction]
To qualify as truly innovative, new IT applications must successfully achieve customer value cocreation, adoption, and acceptance. Without this, a new technology isn't an innovation; it's just a failed product or service that didn't gain traction. We're now well into an era in wh...
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Veröffentlicht in: | IT professional 2015-03, Vol.17 (2), p.14-18 |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext bestellen |
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Zusammenfassung: | To qualify as truly innovative, new IT applications must successfully achieve customer value cocreation, adoption, and acceptance. Without this, a new technology isn't an innovation; it's just a failed product or service that didn't gain traction. We're now well into an era in which significant competitive advantage is achievable from IT-enabled business innovation. This special issue was conceived as a vehicle for understanding some of today's issues and for looking at opportunities for tomorrow. The authors' contributions in all the articles have implications for IT-enabled innovations that go beyond the immediate application settings on which they report. A video discussing emerging service innovations is available at http://youtu.be/4xBRfWt20-I. |
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ISSN: | 1520-9202 1941-045X |
DOI: | 10.1109/MITP.2015.24 |