CUSTOMER EXPECTATIONS OF REMOTE MAINTENANCE SERVICES IN THE MEDICAL EQUIPMENT INDUSTRY

Purpose OEMs offer maintenance services such as remote diagnostics to extend their portfolio. This paper empirically investigates requirements and expectations regarding remote services for maintaining complex high-tech equipment from a users’ point of view. Design/methodology/approach A qualitative interview study based on 30 interviews and observations at eleven organizations in the healthcare industry was conducted in order to get a holistic understanding of requirements and expectations of the new service technology. Findings This study shows that the focus on providing high-technology services is not sufficient to increase customer’s usage, soft factors such as personal interaction, integration and individualization are main expectations for customers in the medical equipment industry. The expectations are concentrated in 7 propositions. Research limitations/implications The interviews were conducted only in the healthcare industry. Even though is it possible to generalize the findings and transfer them to other sectors, a large-scale empirical survey should be conducted in different industries to verify the qualitative results. Practical implications A framework for manager and service provider is set up that can help to improve the service offerings according to specific customer expectations. Originality/value The paper provides an original perspective on a new service technology that facilitates remote maintenance of complex high-tech equipment. Through in-depth interviews, we generate valuable insights that help to advance remote service technologies.