ChatGPT as artificial intelligence-based generative multimedia for English writing pedagogy: challenges and opportunities from an educator’s perspective

Purpose This paper holds considerable importance in the educational dynamics specifically ChatGPT as generative multimedia in English language writing pedagogy and presents a unique lens, as it uses a narrative literature review to view this cutting-edge topic. This paper compiles the knowledge and information already available regarding the views and integration of ChatGPT in English writing pedagogy. This review attempts to determine the potential that ChatGPT provides for improving pedagogical practices and facilitating individualized learning by looking at the experiences and viewpoints of educators. Simultaneously, it addresses the crucial challenges educators must overcome to optimize the advantages of artificial intelligence (AI) while preserving academic fairness and honesty. The ultimate goal of this paper is to offer a nuanced understanding of ChatGPT’s role in education, especially in English language writing pedagogy, educating researchers, teachers and policymakers on how to integrate generative multimedia successfully AI into teaching and learning and aiding in the creation of inclusive and more effective teaching strategies.Design/methodology/approach The review was done using a narrative approach by analyzing the latest international and national studies, research papers, blog posts, newspaper articles and documentaries, and by collecting the data, facts, figures and pictures. This narrative literature review approach provides a contextual understanding of how different English language teachers view ChatGPT in English writing pedagogy allowing for a comprehensive synthesis of data about its opportunities and challenges as well. It also helps in finding patterns and gaps in the body of knowledge, directing future studies and emphasizing areas that require more research, which is important for this new cutting-edge invention. The narrative approach, in contrast to systematic reviews, enables a detailed qualitative analysis that is necessary for delving into complex topics. This review offers useful insights into the prospects and practical challenges of integrating ChatGPT in English language writing pedagogy by concentrating on the experiences of teachers. The narrative literature review is a useful and relevant means of comprehending and using AI in educational settings since its ultimate goal is to synthesize current knowledge and provide practical recommendations for teachers, students, administrators and, last but not least, policymaker