An Examination of the Relative Impact of Growth Strategies on Profit Performance

An Examination of the Relative Impact of Growth Strategies on Profit Performance

This article investigates the relative impact which marketing growth strategies have on profit performance as opposed to strategic debt utilisation, asset management, and margin management. A structural equation approach is used to assess which areas deserve the greatest attention in the process of...

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Veröffentlicht in:European journal of marketing 1988-01, Vol.22 (1), p.57-68
Hauptverfasser: Cronin, J. Joseph, Page, Thomas J
Format: Artikel
Sprache:eng
Schlagworte:
Asset management
Corporate growth
Corporate objectives
Debt management
Impact analysis
Marketing
Marketing management
Profit
Profit margins
Profitability
Profits
Sales
Statistical analysis
Strategy
Studies
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Zusammenfassung:This article investigates the relative impact which marketing growth strategies have on profit performance as opposed to strategic debt utilisation, asset management, and margin management. A structural equation approach is used to assess which areas deserve the greatest attention in the process of making strategic decisions. Implications for management and future research are offered.
ISSN:0309-0566
1758-7123
DOI:10.1108/EUM0000000005268