Attitude toward organic agribusiness: an approach to developing sustainable business

PurposeToday due to the use of chemical fertilizers in Iran's agricultural sector, the human health has been in danger. While the literature has increasingly focused on investigating farmers' attitude toward organic agriculture, few studies have been conducted on the attitude of experts toward organic farming. To address this research gap, the current study was performed to investigate the determinants of the attitude of agricultural extension workers (AEW) toward organic agribusiness in Ilam province, Iran.Design/methodology/approachThe statistical sample of this study comprises 394 AEW in Ilam province (located in the west of Iran) selected through random simple sampling method. The instrument in this study was a questionnaire. Data were analyzed by using SPSSWin26 software.FindingsResults showed that the AEW's attitude toward organic agribusiness was at the moderate level. Findings of multiple regression analysis indicated that about 42.6% of AEW's attitude toward organic agribusiness is explained by the variables of “reading research articles”, “use of social networks” and “number of information sources”.Originality/valueThe results of this study have practical implications for promoting sustainable agribusinesses in order to produce environmentally friendly products. In this regard, they can encourage agricultural extension experts to study the findings of research in the field of organic agriculture, launching educational channels and groups on organic farming on social networks such as Telegram and WhatsApp, and encourage agricultural extension experts to join these groups. Finally, it is suggested that programs and films in mass media such as TV, radio and satellite programs be designed and implemented to raise people's awareness about organic agribusiness.