The potential role of the internet in promoting pub food
Purpose - The purpose of this paper is to consider the potential role of the internet and social networking in the promotion of public houses in general and pub food in particular.Design methodology approach - The paper considers various models for the use of the internet in marketing, and tries to...
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| Veröffentlicht in: | Worldwide hospitality and tourism themes 2012-06, Vol.4 (3), p.271-276 |
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| container_title | Worldwide hospitality and tourism themes |
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| creator | Peet, Steven |
| description | Purpose - The purpose of this paper is to consider the potential role of the internet and social networking in the promotion of public houses in general and pub food in particular.Design methodology approach - The paper considers various models for the use of the internet in marketing, and tries to place the food offerings of public houses within such frameworks.Findings - The models do not appear to apply to the demands of the small business sector under consideration.Research limitations implications - The work is primarily limited to a literature review. More theoretical and empirical research is needed to examine how the internet can actually support the marketing needs of individual public houses.Originality value - The paper provides an examination of the potential of the internet and suggests directions which owners managers could follow to gain commercial benefit. |
| doi_str_mv | 10.1108/17554211211232391 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1755-4217 |
| ispartof | Worldwide hospitality and tourism themes, 2012-06, Vol.4 (3), p.271-276 |
| issn | 1755-4217 1755-4217 |
| language | eng |
| recordid | cdi_crossref_primary_10_1108_17554211211232391 |
| source | Emerald Journals; Standard: Emerald eJournal Premier Collection |
| subjects | Bars Business models Competition Competitive advantage Customers Food Houses Internet Marketing Restaurants Sales Success Supermarkets Websites World Wide Web |
| title | The potential role of the internet in promoting pub food |
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