The potential role of the internet in promoting pub food

Purpose - The purpose of this paper is to consider the potential role of the internet and social networking in the promotion of public houses in general and pub food in particular.Design methodology approach - The paper considers various models for the use of the internet in marketing, and tries to place the food offerings of public houses within such frameworks.Findings - The models do not appear to apply to the demands of the small business sector under consideration.Research limitations implications - The work is primarily limited to a literature review. More theoretical and empirical research is needed to examine how the internet can actually support the marketing needs of individual public houses.Originality value - The paper provides an examination of the potential of the internet and suggests directions which owners managers could follow to gain commercial benefit.