Proposal of a strategy model planning aligned to the balanced scorecard and the quality environments

Purpose - The purpose of this paper is to present the proposal of a strategy model planning, that is lined up to a system of quality management, being also considered the strategic system of performance measurement balanced scorecard (BSC), that aims the strategy alignment of the organizations.Design methodology approach - The paper consists of a research of literature on general concepts of strategies planning, system of management of quality and BSC, in academic books and articles, in order to assist it in the development of the model considered.Findings - The main conclusions relate the possibility of the environment insertion on the quality in stages of a strategy planning, helping the companies to define dedicated displays for the quality area, and grouped in the perspectives of the BSC. The model also searches to consider the quality in the strategic process of planning, being established the objective, and strategies directed toward area.Research limitations implications - The main limitation related to the paper itself relates the necessity to applicate the model in an organization that is in strategic planning process elaboration.Originality value - The importance of this paper is in considering the area of quality in the same degree of importance than other areas of the company, as in fact it must occur, deserving then specific actions. Starting from the principle that all the areas must have objectives interrelated to the global objective organization reach, the model suggests that for each environment of the quality they are established it indicates to be according to BSC's perspective.