Finding roles for social-media tools in HR

For HR practitioners, using social-media tools is a great way to respond to Generation Y's needs in particular, and potentially revolutionize HR practices. Here are suggestions for how HR can harness social media tools: 1. Develop a strong, positive presence in the Web communities from which you hope to draw talent in the future. 2. Access and research the large potential-employee pools by tapping into your industry's active blogs and Web communities in order to attract candidates for hard-to-fill positions. 3. Ask how your company can use such a social-media tool to address increasing demand for work-life balance options.