Cultural Adventures and Dangerous Liaisons

Cultural Adventures and Dangerous Liaisons

States that international companies must consider the cultural differences between countries or risk serious and expensive problems. Uses real-life examples to examine mis-understanding and failed communication in global business. Describes how such problems can be identified and anticipated. Observ...

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Veröffentlicht in:Executive development 1992-03, Vol.5 (1), p.23
Hauptverfasser: Raynaud, Marc, Perkins, Joanne
Format: Artikel
Sprache:eng
Schlagworte:
Communication
Corporate culture
Corporate identity
Cultural change
Cultural differences
Globalization
Impacts
Language
Management training
Meetings
Multinational corporations
Skills
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Beschreibung
Zusammenfassung:States that international companies must consider the cultural differences between countries or risk serious and expensive problems. Uses real-life examples to examine mis-understanding and failed communication in global business. Describes how such problems can be identified and anticipated. Observes that many companies now accept the need for intercultural management as a fact of life.
ISSN:0953-3230
1758-6011
DOI:10.1108/09533239210008357