The Consumer Resource Exchange Model: theoretical development and empirical evaluation

The Consumer Resource Exchange Model: theoretical development and empirical evaluation

An evolutionary approach is used to develop a resource exchange model of consumer needs and actions. Two studies are reported and differences in consumer resource needs are empirically tested. The results of the research program provided evidence of the underlying dimensions of the model and the int...

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Veröffentlicht in:Marketing intelligence & planning 1998-04, Vol.16 (2), p.90-99
Hauptverfasser: Bristow, Dennis N, Mowen, John C
Format: Artikel
Sprache:eng
Schlagworte:
Alliances
Consumer behavior
Consumer behaviour
Consumers
Customer requirements
Marketing
Motivation
Researchers
Resource management
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Beschreibung
Zusammenfassung:An evolutionary approach is used to develop a resource exchange model of consumer needs and actions. Two studies are reported and differences in consumer resource needs are empirically tested. The results of the research program provided evidence of the underlying dimensions of the model and the internal reliability of the scale.
ISSN:0263-4503
1758-8049
DOI:10.1108/02634509810209614