SS12-04 CRAFTING THE FUTURE: MOROCCO'S VISION FOR A MODERNIZED AND SUSTAINABLE ARTISANAL ACTIVITY

Craftsmanship provides a range of very varied products of artistic or utilitarian value. The arts and crafts professions are classified into five groups depending on the product and its basic raw material: wood, metals, earth, leather, textiles. The Ministry of Tourism, Crafts, Social and Solidarity Economy is responsible for supervising and supporting craft professionals. The 2021-2030 craft development strategy aims to create a modernized, value-creating, competitive and structured craft industry. It will be based on four axes: the structuring and support of stakeholders, the modernization of sectors, the development of human resources and the strengthening and optimization of the institutional organization. The development of this strategy was based on a participatory approach including all social partners. The Craft Chambers: These 12 public establishments of a professional nature are placed under the supervision of the State. They represent craftsmen, craft businesses and cooperatives and are grouped within the Federation of Craft Chambers. La Maison de l'artisan, has the main mission of promotion of craftsmanship, assistance and supervision in commercial prospecting. Its board of directors is chaired by the representative of the Minister responsible for crafts and is made up of several members including five representing ministers (interior, foreign affairs, finance, tourism, cultural affairs), the president of the Federation of Chambers of Crafts and representatives of professional associations. Conclusion: Improving the quality of life and working conditions of artisans must be a priority. The handicraft is the historical heritage of Morocco must keep its artistic character and its high quality and not fall into industrial products.