The changing environmental message of forest industry [Promoting conservation; USA]
A content analysis of forest industry's corporate-image advertising messages in representative national periodicals, 1958-1977, reveals that such messages have moved from promoting consumption to promoting conservation and from ignoring environmental issues to responding to them. The study does...
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| Veröffentlicht in: | Journal of forestry 1980-01, Vol.78 (10), p.629-631 |
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| Hauptverfasser: | , , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | A content analysis of forest industry's corporate-image advertising messages in representative national periodicals, 1958-1977, reveals that such messages have moved from promoting consumption to promoting conservation and from ignoring environmental issues to responding to them. The study does not examine the actual environmental practices of the forest industry; yet land managers may draw insights from the apparent change in strategy. |
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| ISSN: | 0022-1201 1938-3746 |
| DOI: | 10.1093/jof/78.10.629 |