Using catchment area data to guide a breast cancer health equity task force efforts in the heartland

Background: Despite advances in the early detection and treatment of breast cancer (BC), inequity persists, and the BC mortality rate remains approximately 40% higher among Black and African American (B/AA) women compared to White (W) women. Methods: In response to The University of Kansas Cancer Center’s Catchment Area Steering Committee identified priorities, the Breast Cancer Health Equity Task Force (BCHETF) leveraged data-driven insights to develop targeted interventions that promote BC prevention and early detection among B/AA women. Results: By synthesizing data, we mapped census tracts with high B/AA population density to identify targeted areas to focus screening and outreach efforts with an evidence-based intervention (EBI). The BCHETF and researchers are also engaged in ongoing projects to explore patient-level experiences of BC care among B/AA women through focus groups and address provider-level gaps in the delivery of BC risk assessment and screening with telementoring and practice facilitation. Discussion: Targeting efforts through data visualization has been helpful, but limitations remain. Here, we describe the BCHETFs concerted and ongoing efforts to address BC health disparities among B/AA women, facilitate improvements in BC screening access and outcomes, and promote health equity for all.