Strategic collaboration in sports? Analyzing multiple cross-sectoral partnerships in non-profit boxing

To address complexities in their environment, non-profit sports clubs enter partnerships with other organizations. While partnerships between non-profit sports clubs and commercial sports providers are increasing, research into these types of partnerships has been scarce. The aim of the present study is thus to analyze cross-sectoral partnerships between sports clubs and commercial providers to explore why, how, and with which outcomes these partnerships are formed. A case study was conducted on a non-profit boxing club entertaining several cross-sectoral partnerships. Data were collected through semi-structured interviews, documents, and an in-person survey. The results show inconsistencies in the strategic management of partnerships. Stable partnerships were based on personal relationships and trust rather than formal arrangements. To ensure stable partnerships, clubs need to communicate constantly with their partners to form strong personal relationships. Shared goals should be formulated to create partnership value. The study highlights the extent of strategic collaboration in sports.