Selling News: Behind the Content of Cable and Broadcast Morning Shows

Through content analysis of the three broadcast networks and two leading cable news channels, this study's authors (1) examine how promotional content fits into the overall lineup of the morning news shows, (2) evaluate ownership patterns as they relate to this content, and (3) examine the poli...

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Veröffentlicht in:Electronic news (Mahwah, N.J.) N.J.), 2009-01, Vol.3 (1), p.13-31
Hauptverfasser: Cleary, Johanna, Adams-Bloom, Terry
Format: Artikel
Sprache:eng
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Zusammenfassung:Through content analysis of the three broadcast networks and two leading cable news channels, this study's authors (1) examine how promotional content fits into the overall lineup of the morning news shows, (2) evaluate ownership patterns as they relate to this content, and (3) examine the policy implications of news decisions related to promotional content. The study identifies clear differences in the practices of the broadcast versus cable morning news programs.
ISSN:1931-2431
1931-244X
DOI:10.1080/19312430802631467