How do creative industries innovate? A model proposal

Creative Industries have been considered as highly innovative sectors. Nevertheless, the research about their innovation process is dispersed and incomplete. In this paper, the existing innovation process literature in the creative sector is reviewed, and a theoretical model for the entire innovation process is proposed. This model is based on themes of ideation, development, diffusion and the impact of external factors. In essence, it explains how innovation occurs and what managerial practices are commonly used. This is, to the best of the authors' knowledge, the first study exploring proposing a model for the entire process. Based on the proposal, an agenda for future research is presented.