Determinants of revenues in the motion picture industry

Determinants of revenues in the motion picture industry

This article examines the determinants of revenue in the motion picture industry. The sample consists of 435 films released during 1965 to 2010. This study finds that the main actor or actress and director in a movie are the most likely determinants of whether or not a movie is a box office success....

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Veröffentlicht in:Applied economics letters 2013-07, Vol.20 (11), p.1071-1075
1. Verfasser: Kim, Myeong Hwan
Format: Artikel
Sprache:eng
Schlagworte:
Budgets
director power
Film industry
L10
L82
Probability
Profit
star power
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Beschreibung
Zusammenfassung:This article examines the determinants of revenue in the motion picture industry. The sample consists of 435 films released during 1965 to 2010. This study finds that the main actor or actress and director in a movie are the most likely determinants of whether or not a movie is a box office success. Further, if the production budget is high and the running time is longer, the probability of success is much greater.
ISSN:1350-4851
1466-4291
DOI:10.1080/13504851.2013.783678