Exploring Ethical Judgment

Exploring Ethical Judgment

This article suggests a move away from the two most popular moral philosophies for making ethical judgments. Replacing these philosophies is an approach that considers the specifics of the situation, including history, time, and context, societal/governmental expectations, capitalistic objectives of...

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Veröffentlicht in:Journal of marketing theory and practice 2004-10, Vol.12 (4), p.39-42
1. Verfasser: Robin, Donald P.
Format: Artikel
Sprache:eng
Schlagworte:
Business ethics
Consumer goods industries
Consumer protection
Customers
Ethical behavior
Ethics
Knowledge
Marketing
Moral judgment
Morality
Philosophy
Quadrants
Social ethics
Stakeholders
Studies
Trust companies
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Beschreibung
Zusammenfassung:This article suggests a move away from the two most popular moral philosophies for making ethical judgments. Replacing these philosophies is an approach that considers the specifics of the situation, including history, time, and context, societal/governmental expectations, capitalistic objectives of the firm, and most important, the mission of ethics, which is designed to improve the lives of stakeholders.
ISSN:1069-6679
1944-7175
DOI:10.1080/10696679.2004.11658530