The Delivery of an Undergraduate, Cross-Functional Business Principles Program: One University's Continuing Journey

Managerial attention continues to focus on the critical and continuing need for business organizations to develop effective cross-functional teams and cross-functional skills among individual employees. Based upon significant input from both the business and academic communities, a large, mid-western university has developed, introduced, and modified a cross-functionally-integrated undergraduate business principles program. The revolutionary program has evolved into an exercise in continuous improvement stemming from student, faculty, and administrative input. This study provides a description of the program's chronology and reports an analysis of student perceptions identified in a series of student assessments. Valuable insights and implications are provided to those at other institutions who are either contemplating or are in development of a functionally-integrated undergraduate business core curriculum.