Using Decision Quality Principles To Balance Your R&D Portfolio

Achieving a high return from your R&D investment cannot be accomplished simply by focusing on individual projects. To maximize your return, you need to make quality decisions at the portfolio level-ensuring the proper mix of high-risk, high-potential R&D with lower-risk projects that produce...

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Veröffentlicht in:Research technology management 1994-05, Vol.37 (3), p.38-43
Hauptverfasser: Matheson, James E., Menke, Michael M.
Format: Artikel
Sprache:eng
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Zusammenfassung:Achieving a high return from your R&D investment cannot be accomplished simply by focusing on individual projects. To maximize your return, you need to make quality decisions at the portfolio level-ensuring the proper mix of high-risk, high-potential R&D with lower-risk projects that produce near-term returns through incremental improvements to existing products and processes. Using proven decision-quality techniques to analyze your portfolio and balance risk and return enables you to fund and manage projects more efficiently and cost-ejfectively, and ultimately play a key role in maintaining and enhancing your company's success.
ISSN:0895-6308
1930-0166
DOI:10.1080/08956308.1994.11670982