Defining the issues of a presidential election from televised political spot advertisements

This article discerned the issues of the 1980 presidential primary campaigns from a content analysis of the issues presented in televised political spot advertisements created for nine presidential primary candidates.

Bibliographische Detailangaben

Veröffentlicht in:	Journal of broadcasting 1983-09, Vol.27 (4), p.333-343
1. Verfasser:	Shyles, Leonard C.
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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