Defining the issues of a presidential election from televised political spot advertisements

Defining the issues of a presidential election from televised political spot advertisements

This article discerned the issues of the 1980 presidential primary campaigns from a content analysis of the issues presented in televised political spot advertisements created for nine presidential primary candidates.

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Veröffentlicht in:Journal of broadcasting 1983-09, Vol.27 (4), p.333-343
1. Verfasser: Shyles, Leonard C.
Format: Artikel
Sprache:eng
Online-Zugang:Volltext
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Zusammenfassung:This article discerned the issues of the 1980 presidential primary campaigns from a content analysis of the issues presented in televised political spot advertisements created for nine presidential primary candidates.
ISSN:0021-938X
DOI:10.1080/08838158309386500