Economic issues relating to the FCC's proposed "one -to -a- customer" rule
While the preceding article discusses the theoretical and legal aspects of intramedium "economic injury" pleas, the present article analyzes ownership and audience data to determine some effects of cross-media ownership. Do owners of more than one station in a given market (or owners of a...
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Veröffentlicht in: | Journal of broadcasting 1969-06, Vol.13 (3), p.241-252 |
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Hauptverfasser: | , , |
Format: | Artikel |
Sprache: | eng |
Online-Zugang: | Volltext |
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Zusammenfassung: | While the preceding article discusses the theoretical and legal aspects of intramedium "economic injury" pleas, the present article analyzes ownership and audience data to determine some effects of cross-media ownership. Do owners of more than one station in a given market (or owners of a station and a newspaper in the same market) find that their stations are more profitable than do owners of but a single station in a given market? After statistical analysis, the authors arrive at a "generally, no" answer. |
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ISSN: | 0021-938X |
DOI: | 10.1080/08838156909386302 |