Economic issues relating to the FCC's proposed "one -to -a- customer" rule

While the preceding article discusses the theoretical and legal aspects of intramedium "economic injury" pleas, the present article analyzes ownership and audience data to determine some effects of cross-media ownership. Do owners of more than one station in a given market (or owners of a...

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Veröffentlicht in:Journal of broadcasting 1969-06, Vol.13 (3), p.241-252
Hauptverfasser: Anderson, James A., Coe, Robert L., Saunders, James G.
Format: Artikel
Sprache:eng
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Zusammenfassung:While the preceding article discusses the theoretical and legal aspects of intramedium "economic injury" pleas, the present article analyzes ownership and audience data to determine some effects of cross-media ownership. Do owners of more than one station in a given market (or owners of a station and a newspaper in the same market) find that their stations are more profitable than do owners of but a single station in a given market? After statistical analysis, the authors arrive at a "generally, no" answer.
ISSN:0021-938X
DOI:10.1080/08838156909386302