Social Media and Revolutionary Waves: The Case of the Arab Spring

This article argues that during the Arab Spring social media served as a tactical tool of mobilization, communication, and coordination; as an instrument of domestic and international revolutionary contagion; and, critically, as a means of enhancing pan-Arab consciousness which, in turn, was fertile soil for that contagion. These three interrelated functions are best analyzed using a revolutionary wave theoretical approach. In its absence, the Arab Spring becomes a patchwork of analytically incoherent "cascade protests." In fact, the Arab world witnessed an extremely coherent process of revolutionary contagion whose liberal and democratic ideology was disseminated transnationally by social media. The impressive speed, scale, and effectiveness of this contagion would have not been possible without the effect of the Arab public sphere-itself partially enabled by social media-on the increasingly cohesive pan-Arab consciousness. Fundamentally, the Arab Spring was the first revolutionary wave ever to reflect the change in power relations originating in the rise of new communication networks.