Exploring determinants of adoption intentions towards Enterprise 2.0 applications: an empirical study

Enterprise 2.0 is identified as one of the most promising technological innovations in the business domain, with immense potential for enriching communication, enabling collaboration and facilitating learning. Although organisations are increasingly implementing Enterprise 2.0 as a useful means of knowledge sharing and collaboration, no empirical research has been performed to identify individuals' motivations to participate in Enterprise 2.0 activities. The high practical relevance and dearth of research indicate the importance of the present study. This study aims to apply the Unified Theory of Acceptance and Use of Technology to propose a research model that incorporates context-specific variables as enhancing constructs to predict individuals' adoption intentions towards Enterprise 2.0 applications. We also categorise Enterprise 2.0 users into silent and social users and conduct a comparative analysis to examine whether differences exist in factors predicting users' adoption intentions towards Enterprise 2.0 applications. To test the model, structural equation modelling is employed to analyse data collected from respondents working in seven Chinese companies conducting trial operations of an Enterprise 2.0 platform. The findings of this research provide managers with effective methods to promote individuals' participation in Enterprise 2.0 activities. This research also provides a theoretical foundation for academics and practical implications for the development of Enterprise 2.0.