Mycogen magically turns around Agrigenetics

This short article describes how Mycogen, which acquired Agrigenetics/Lubrizol`s seed industry in the 1993, finally turned a profit after drastic sales and brand consolidation updates. Lubrizol is a supplier of lubricant additives to the energy industry. Until Mycogen turned it around, Agrigenetics...

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Veröffentlicht in:	Bio/Technology 1995-05, Vol.13 (5), p.433-433
1. Verfasser:	Kidd, George
Format:	Artikel
Sprache:	eng
Schlagworte:	02 PETROLEUM AGRICULTURE Bioinformatics BIOLOGY AND MEDICINE, BASIC STUDIES Biomedical and Life Sciences Biomedical Engineering/Biotechnology Biomedicine Biotechnology GENETICS Life Sciences news-and-commentary PETROLEUM INDUSTRY SEEDS
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Beschreibung
Zusammenfassung:	This short article describes how Mycogen, which acquired Agrigenetics/Lubrizol`s seed industry in the 1993, finally turned a profit after drastic sales and brand consolidation updates. Lubrizol is a supplier of lubricant additives to the energy industry. Until Mycogen turned it around, Agrigenetics stood as a stark example of the unfulfilled dreams plaguing agbiotech.
ISSN:	0733-222X 1087-0156 1546-1696
DOI:	10.1038/nbt0595-433