A Passport to Peace? Modern Tourism and Internationalist Idealism

Catchy slogans about tourism’s peace-promoting qualities abound – ‘passport to peace’, ‘a vital force for peace’ and ‘the peace industry’, to name but a few. Yet, despite the critical scrutiny of the peace–tourism nexus in recent decades, its historical roots remain unexplored. This article traces the origins of the idea that tourism can help advance peace and international understanding. It examines the aspirations of the various international tourist organisations founded during the interwar and early post-war period. While these organisations sought to foster peaceful relations across national and cultural borders, their discourse of tourism as a force for peace also gave legitimacy to a transnational tourist industry and government attempts to secure hard currency in the Cold War.