Gamification and problem-based learning (PBL): Development of creativity in the teaching-learning process of mathematics in university students

•Gamification along with PBL has a positive impact on the educational experience of mathematics students compared to traditional instruction.•Most students consider games make the learning environment more appealing and motivating, encouraging them to attend classes with greater enthusiasm.•Findings suggest that students perceive gamification as a valuable learning tool, finding it exciting, motivating, and useful for enhancing their educational experience.•The results demonstrate that the combination of PBL with gamification significantly increases students' average grades, indicating an improvement in academic performance.•The combination of learning techniques is effective in stimulating creativity and enhancing mathematics learning. This study aims to determine whether the combination of techniques such as gamification along with problem-based learning (PBL) can significantly enhance the problem-solving abilities of university students and their academic performance compared to those who do not receive this educational approach. An experimental design was employed, incorporating the administration of tests, data collection, non-participant observation directed at teachers, and a survey administered to students. The study was conducted with 42 students in the treatment group and 37 students in the control group. As a result of the analysis, it was identified that the combination of gamification and PBL significantly improves the problem-solving capabilities of the treatment group, as well as the average grades. This suggests that these techniques can increase the engagement, motivation, and academic performance of university students in the context of mathematics. This holds significant implications for the design of educational programs and underscores the importance of integrating innovative approaches in teaching to foster holistic student development. It is recommended that educational programs and teachers consider the implementation of techniques that promote active student participation and the integration of technological resources to enhance the teaching and learning process of mathematics in university students.