Acceptability of transportation demand management policy packages considering interactions and socio-economic heterogeneity

The Transportation Demand Management (TDM) policies will not be authorized if they have not enough public acceptability. In this study, policy packing is proposed as a way to alleviate the unacceptability of coercive (push) TDM policies that have considerable effectiveness (e.g., cordon and parking pricing) by using some non-coercive (pull) TDM policies (e.g., transit development). Furthermore, in addition to the main effects, the interaction effects of TDM policies on the acceptability of two policy packages are addressed. Policy package (I) includes cordon pricing and reduction of transit access time, and Policy package (II) contains parking pricing and reduction of transit access time. A Random Parameter Ordered Logit (RPOL) model is developed based on a choice experiment designed for car commuters of Tehran, Iran. Results confirm that while reducing transit access time have a significant interaction effect with cordon pricing on the acceptability of Package (I) it has not a significant interaction effect with parking pricing on the acceptability of Package (II). Furthermore, the heterogeneity of respondents' cars value and the presence of free parking at the workplace can significantly affect the acceptability of Package (II). This study also addresses the effect of respondents’ trip and socio-economic characteristics on the acceptability.