Public support of street projects to improve traffic safety in unincorporated Los Angeles County: Developing an action plan to eliminate traffic-related fatalities

To better understand the roadway needs of unincorporated Los Angeles County (LAC), the present study examined public support for and potential barriers to implementing Vision Zero (VZ) in the region. An 18-question survey on traffic safety and VZ planning was administered to 736 participants recruited at community meetings and events held in unincorporated LAC. The survey response rate was 92% among those who were approached. The average age of the participants was 49 years, with more than two-thirds (69%; n = 506) identifying as female, 58% as Hispanic/Latino, 19% as White, 7% as Black, and 7% as Asian. The top three reported traffic safety concerns were: (1) speeding (85%), (2) people ignoring traffic laws while driving (63%), and (3) distracted driving (61%). Almost three-quarters (74%) believed people who needed traffic safety education the most are those who drive regularly, as compared to those who walk, bike, or ride a motorcycle. Most participants (92%) reported they would support efforts to implement VZ street projects, with 87% willing to increase their commute time (one-way). Study findings on traffic safety attitudes and behaviors among residents of unincorporated LAC who attended a community meeting provided insights into ways in which the County of Los Angeles can more efficiently plan and implement VZ street projects. Public support and trade-offs in commute time by residents are often required to make VZ implementation a success. Local jurisdictions should be mindful of these government-public support dynamics and invest in community engagement to better prepare residents of unincorporated/rural areas for these VZ street projects and related roadway interventions. •This study assessed public support for Vision Zero (VZ) projects in unincorporated/rural areas.•Most study participants (81%) were racially/ethnically diverse, identifying as non-White.•Most study participants (92%) expressed support for VZ street project implementation.•In support of VZ, three in five were willing to add up to 10 min to their commute time.