Discovering flamenco show audience tourists’ profile: Sentiment analysis, opinions and attitudes

The aim of this work is to unveil the relationships between the socio-demographic profile of tourists attracted by flamenco shows and their opinions and perceptions about the importance of music in general and flamenco in particular as a motivation to travel, their interest and preference for flamenco and flamenco shows. The methodology employed is an artificial neural network to estimate a specific socio-demographic profile of tourists interested in attending flamenco shows, taking as the basis the prearranged input values, that is, the responses to Likert questions gathered through a survey. The network allows these responses to be customised, obtaining a “composite sketch” of the tourists’ socio-demographic profile determined based on these responses. •Relation among flamenco tourist profile and its preferences and opinions.•An artificial neural network is used to estimate a profile of flamenco tourist.•A specific set of answers brings a certain profile of potential flamenco attendant.•The local tourism sector can adapt its offer to the profile of these tourists.