How can consumers behave sustainably in the fashion industry? A systematic literature review of determinants, drivers, and barriers across the consumption phases

Climate change and environmental degradation are strongly affecting our lives and the way companies do business. The fashion industry is responsible for huge environmental impacts, from production to disposal. This study aims to systematically review the literature related to sustainable consumer behavior in the fashion industry. Adopting a consumer perspective, the determinants of consumer behavior towards the sustainable fashion solutions existing for each consumption phase (i.e., (pre-)purchase, use, and post-use) are analyzed. 217 articles are included in the review. Most of these studies focus on generic sustainable garments and mainly investigate women's and/or young people's behavior. Results show many determinants of sustainable consumer behavior, which have been divided into factors hindering (barriers) or driving (drivers) it. The main barriers to sustainable consumption are high prices, skepticism, stereotypes, lack of knowledge and availability, and efforts to access product/service. Further, consumers' environmental concerns and awareness seem to play a secondary role in the decision process. Conversely, high-quality, comfortable, and style garments, together with new emerging technologies and services, can positively contribute to sustainable consumption. In addition, social media can help shift toward sustainable consumption practices, favoring the spread of sustainable knowledge and awareness among consumers. A future research agenda and several implications for managers are provided. •Understanding the consumer role in the transition toward sustainable fashion is critical.•Many factors driving or hindering sustainable consumer behavior are reviewed.•The product life cycle approach and consumer perspective have been integrated.•Several avenues for future studies and insights to formulate strategies to boost sustainable fashion consumption are provided.