Event attendees’ crafting behaviors for AI-powered autonomous driving at events: A monitor and acceptance theory perspective

This study introduces an IT mindfulness-driven model to assess event attendees’ behavioral intentions and crafting behaviors toward using autonomous vehicles (AVs) in event settings. Drawing from the Monitor and Acceptance Theory (MAT), the research examines the proposed model by surveying 611 valid respondents collected from the Qualtrics consumer panel. Empirical results confirm that event attendees’ IT mindfulness positively impacts the perceived benefits and the intention to use AVs, which, in turn, significantly affect usage crafting and relational crafting. The findings suggest that attendees’ perceived benefits of AVs enhance both their intention to use and their crafting behaviors. This study not only extends the application of MAT in the context of AI-powered autonomous driving but also provides actionable insights for event planners, hoteliers, and automotive and technology firms to optimize AVs for event transportation. •This study showcases the scenario of using autonomous driving at events.•An IT mindfulness-driven model is proposed to explain the formation of event attendees’ crafting behaviors.•IT mindfulness increased perceived benefits and the intention to use autonomous driving at events.•Usage crafting was improved by the perceived benefits and the intention to use autonomous driving at events.•Relational crafting was improved by the intention to use autonomous driving at events and usage crafting.