Is Generation Z ready to fly into the space? The future of tourism is coming

Is Generation Z ready to fly into the space? The future of tourism is coming

•Commercial space travel is the future step for intrepid travelers•Young adults will have the chance to live this experience when it will be available to a broader public•Little is known about young adults interest and motivation for undertaking a space adventure•The results show high interest in li...

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Veröffentlicht in:Futures : the journal of policy, planning and futures studies planning and futures studies, 2023-01, Vol.145, p.103064, Article 103064
Hauptverfasser: Giachino, Chiara, Pucciarelli, Francesca, Bollani, Luigi, Bonadonna, Alessandro
Format: Artikel
Sprache:eng
Schlagworte:
Consumer behavior
Future tourism
Generation Z
Space tourism
Spaceflight
University students
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Zusammenfassung:•Commercial space travel is the future step for intrepid travelers•Young adults will have the chance to live this experience when it will be available to a broader public•Little is known about young adults interest and motivation for undertaking a space adventure•The results show high interest in living a space experience and a great willingness to pay for some of the young adults•The paper gives insights on relevant elements to engage young generation through new marketing strategies
ISSN:0016-3287
1873-6378
DOI:10.1016/j.futures.2022.103064