KD SENSO-MERGER: An architecture for semantic integration of heterogeneous data

This paper presents KD SENSO-MERGER, a novel Knowledge Discovery (KD) architecture that is capable of semantically integrating heterogeneous data from various sources of structured and unstructured data (i.e. geolocations, demographic, socio-economic, user reviews, and comments). This goal drives the main design approach of the architecture. It works by building internal representations that adapt and merge knowledge across multiple domains, ensuring that the knowledge base is continuously updated. To deal with the challenge of integrating heterogeneous data, this proposal puts forward the corresponding solutions: (i) knowledge extraction, addressed via a plugin-based architecture of knowledge sensors; (ii) data integrity, tackled by an architecture designed to deal with uncertain or noisy information; (iii) scalability, this is also supported by the plugin-based architecture as only relevant knowledge to the scenario is integrated by switching-off non-relevant sensors. Also, we minimize the expert knowledge required, which may pose a bottleneck when integrating a fast-paced stream of new sources. As proof of concept, we developed a case study that deploys the architecture to integrate population census and economic data, municipal cartography, and Google Reviews to analyze the socio-economic contexts of educational institutions. The knowledge discovered enables us to answer questions that are not possible through individual sources. Thus, companies or public entities can discover patterns of behavior or relationships that would otherwise not be visible and this would allow extracting valuable information for the decision-making process.