A 2020 perspective on “The race to dominate the mobile payments platform: Entry and expansion strategies”

The race to dominate digital payment markets is still ongoing, with no clear winner in sight. While some of the existing digital payment platforms continue to evolve prompted by increasing user base, others perish, making room for new contenders, such as the global tech companies (Apple, Google, and Samsung) to enter the race. This shift in the competitive environment opens new avenues for researchers to investigate the entry and expansion strategies of these entrants and the strategies, which already existing payment platforms can adopt to defend their market positions.