A 2020 perspective on “Analyzing dynamic review manipulation and its impact on movie box office revenue”

A 2020 perspective on “Analyzing dynamic review manipulation and its impact on movie box office revenue”

The Internet has significant impacts on consumer perceptions and their choices of products and services. Consequently, management is often tempted to intervene with online reviews. In the original study (Ma et al., 2019), we explored the dynamic patterns of review manipulation and its impact on box...

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Veröffentlicht in:Electronic commerce research and applications 2020-05, Vol.41, p.100950, Article 100950
Hauptverfasser: Ma, Haoxiang, Kim, Jong Min, Lee, Eunkyung
Format: Artikel
Sprache:eng
Schlagworte:
Authentic consumer reviews
Business
Business & Economics
Causal inference
Computer Science
Computer Science, Information Systems
Computer Science, Interdisciplinary Applications
Empirical research issues
Fake reviews
Identification strategy for online reviews
Online reviews
Promotional reviews
Review manipulation
Science & Technology
Social Sciences
Technology
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Zusammenfassung:The Internet has significant impacts on consumer perceptions and their choices of products and services. Consequently, management is often tempted to intervene with online reviews. In the original study (Ma et al., 2019), we explored the dynamic patterns of review manipulation and its impact on box office revenue over the movie product-life cycle. In this research commentary, we discuss why it is difficult to separate promotional reviews from authentic consumer reviews and what we can expect in this stream of research in the future.
ISSN:1567-4223
1873-7846
DOI:10.1016/j.elerap.2020.100950