High-transmittance vertical-alignment liquid crystal display with subpixel electrode shielding electric field design

•A proposed eight-domain pixel structure is designed for improving transmittance.•The transmittance of 65 inch UHD panel with proposed pixel can be achieved to 6.0%.•The designed 65 inch UHD LCD shows little oblique gamma distortion. A proposed pixel structure named ‘Sub-pixel Electrode Shielding (SES)’ is developed to improve the transmittance of eight-domain vertical alignment liquid crystal display (LCD). In the SES pixel, the sub pixel electrode is designed to partially overlap with data line and encircle the main pixel to shield the effects of data signal on the common signal. Therefore, the array common electrode and data signal shielding lines of conventional pixel can be removed to enhance the aperture ratio. Results show that the 65 inch ultra-high-definition (UHD) LCD panel with this proposed SES pixel design achieves a transmittance of 5.9%, which is 7.3% higher than the panel with conventional pixel design, and shows the same viewing angle characteristic as the conventional one.