Application of digital technology in offering tourism packages at iron smelting sites, Sungai Batu Archeological Complex (SBAC), Bujang Valley, Kedah, Malaysia

Various countries in the world have experienced the impact of significant changes since late 2019 when the Covid-19 outbreak began to hit. The Covid-19 epidemic that has hit the world globally has triggered various adjustments in daily life to break the chain of infection. The tourism sector is also not immune from its negative impact. The number of tourist visits has decreased dramatically, and this requires a new approach to reviving the tourism industry, which was previously able to generate massive revenue for a country. So, in facing this issue, digital technology is one of the best approaches to attract back tourists to visit tourist locations. To meet the needs, the Sungai Batu Archaeological Complex (SBAC) has proactively introduced Augmented Reality (AR), hologram fans and QR code technology in its tour package.