Electromobility strategy on emerging economies: Beyond selling electric vehicles

•Cost is the most important issue for the customer's decision-making regarding EV purchases.•There is a broad vision in favor of electromobility in society.•The development of propulsion technologies is the main cornerstone for EV-boosting.•EVs are at the center of an environmental opportunity for education and urban mobility. Electromobility (EM) has emerged as a promising solution to achieve carbon neutrality goals by replacing traditional fossil fuel-powered transportation with electric vehicles (EVs). This sustainable transportation option significantly reduces energy consumption and eliminates greenhouse gas emissions, contributing to mitigating climate change and improving air quality. While some countries have implemented strategies to promote EM adoption, emerging economies like Brazil face complex challenges. This research employs Q-methodology to explore the viewpoints and opinions of Brazilian specialists in the field of EM, identifying challenges and opportunities for successful adoption. The study also examines the broader implications for emerging countries and their automotive industries. The findings emphasize the importance of addressing EV costs, propulsion technologies, and the need for government incentives and policies. Additionally, the research highlights the role of education and urban mobility in promoting EM. While the study offers valuable insights, it acknowledges limitations in the sample and suggests future research directions. [Display omitted]