Strategies for reducing polarization in social networks

The widespread usage of social networks has intensified the phenomenon of opinion polarization. This polarization has a corrosive effect on the functioning of public opinions, societies, and democracies. Hence, it is vital to devise strategies for reducing polarization. In this paper, we propose a depolarization model based on the modified linear threshold model and the Hegselmann-Krause model. Using this model, we then devise three depolarization strategies (building heterogeneous edges, embedding local neutral opinion, and introducing global neutral opinion), and conduct depolarization experiments with varied parameters, including self-belief parameter, social influence moderating parameter, and the selection mode of new edges and active nodes. Our experiments with synthesized and real-world datasets have yielded some interesting results. •A depolarization model based on the modified linear threshold model and the Hegselmann-Krause model is proposed.•Three depolarization strategies are designed to cope with different environments.•The adaptive strategies can significantly moderate the opinion polarity.