Can computer game landscapes target new audiences for landscape quality assessment?

This paper investigates and reflects upon the use of digital game landscapes as tools for visual quality assessment. It explores three distinct but related questions. First, can game landscapes engage the missing “young-voice” in landscape evaluations? Second, is it possible to represent the reality of typical landscape vistas? Third, does familiarity with such virtual reality environments impact on overall landscape ratings? This research draws on empirical work undertaken for the Welsh Government to evaluate the impact of their agri-environmental scheme Glastir on the rural landscapes of Wales. This project employed a new, GIS-enabled method to evaluate visual landscape quality, tested using an online photographic preference survey. Whilst the survey was successful, receiving over 2200 responses, young people (70% of respondents were highly satisfied with the quality of the landscape visualisations. Of those who had visited rural Wales before, 64% gave a rating of at least 7 out of 10 for its representativeness. No significant differences in overall landscape ratings were observed between the two groups which is helpful as it indicates that gaming familiarity would not preclude the use of such landscape visualisations in public consultation exercises. This paper considers results from this pilot study and discusses the visual accuracy of the Welsh landscape created. Wider methodological issues are outlined alongside some of the interdisciplinary challenges involved in the construction of the landscape visualisation. [Display omitted] •A realistic Welsh landscape was successfully created in computer gaming software.•Survey of gamers and the public showed 70% were happy with its visual accuracy.•A majority (65%) were happy to use dynamic fly-throughs for landscape assessment.•Volunteered responses to the landscape were positive: 361 (+ve) to 56 (-ve) words.