Conceptual design evaluation considering the ambiguity semantic variables fusion with conflict beliefs: An integrated Dempster-Shafer evidence theory and intuitionistic fuzzy -VIKOR

•Semantic variables fusion of IFSs in conceptual design based on DS evidence theory.•Conflicting beliefs of ambiguity semantics are considering in the concept evaluation.•IFS-VIKOR model based on information entropy is proposed to rank the schemes.•A case study of a new tree climbing and trimming machine is applied and constructed. Quantifying the uncertain linguistic evaluation from decision-makers (DMs) is one of the most challenging parts in the conceptual design decision. Although fuzzy decision models have been widely used to capture potential uncertainty by assigning a fuzzy term with the certain belief, the ambiguity subjective evaluation of semantic variables with conflict beliefs derived from DMs have not been well addressed. To solve this drawback, a concept decision model based on Dempster-Shafer (DS) evidence theory and intuitionistic fuzzy -Vlsekriterijumska Optimizacija I Kompromisno Resenje (VIKOR) considering the ambiguity semantic variables fusion is proposed. Firstly, by incorporating semantic variables of intuitionistic fuzzy sets (IFSs), the diversified semantic judgments and its belief will be taken into account to form an ambiguity semantic initial decision matrix; secondly, the DS combination rule will be used to fuse the different semantic variables of multi-DMs in each scheme, update the belief of each semantic variable, and then the semantic fusion value matrix of the scheme will be constructed; finally, the weight of each evaluation objective will be calculated based on the value matrix and information entropy model, IFS-VIKOR model will be constructed to rank the concepts. A case study of the tree climbing and trimming machine will be employed to verify the proposed decision model. This decision model considering diversifying semantic variables and the conflict belief is proven to be effective compared with the IFS-SAW and ISF-TOPSIS.