Digital empowerment and innovation in risk control strategies for fishery supply chain finance—a case study of Puhui agriculture and animal husbandry financing guarantee company limited

To examine how to innovate the model of financing a fishery supply chain and develop risk control strategies for seafood and aquaculture enterprises in the digital empowerment scenario, this study conducts field research on a leading agricultural enterprise, New Hope Liuhe Company Limited (hereinafter referred to as ‘New Hope Liuhe’) and its subsidiary Puhui Agriculture and Animal Husbandry Financing Guarantee Company Limited (hereinafter referred to as ‘Agriculture and Animal Husbandry Guarantee Co.’), based on business and financial risks from three phases of loan application, loan use, and loan recovery. The study found that New Hope Liuhe optimizes the division of functions among core enterprises in supply chain finance and develops innovative digital risk control strategies using ‘online big data + offline visits’ to effectively control business and financial risks in fishery supply chain finance. Accordingly, this study suggests that seafood and aquaculture enterprises that implement supply chain finance should innovate the model of supply chain finance from the perspective of differentiation of core enterprise functions and continuously innovate the risk control strategies using digital empowerment and big data in fishery operation.