The two side coin of the online social media: eradicating the negatives and augmenting the positives

The study sought to empirically examine the opposing encounter of the social media and suggests regulatory initiatives that will arrest the dilemmas. Eighteen (18) academics and professionals were thoroughly interviewed. Thematic analysis was employed for the data analysis. It was found out that although there are great roles played by the online social media in sectors including social and community relations, business, education and politics, there are also several forms of abuses of the social media. The unprofessional behaviours of some users of the online social media and poor media ethics need urgent management. Implications for moral and ethical, educational and business policy have also been discussed. The paper suggests ways to regulate the abuses of the social media, including censorship of information and controlled measures against those who abuse the use, and also exposes users to the benefits associated with the social media.