Cultural ties of the 21st Century Maritime Silk Road: cultural and creative industries of Southern Fujian

As an essential part of China’s “One Belt, One Road” strategy, the Southern Fujian is the core area of the 21st Century Maritime Silk Road, that is the origin of China’s ancient Maritime Silk Road. Southern Fujian is rich in cultural resources, and vigorous development creative industries are not only the need for economic restructuring and industrial upgrading also an essential key to promoting the integration of national cultural exchanges along the Silk Road in the 21st Century. This paper uses SWOT analysis model to analyze the advantages, disadvantages, opportunities, and threats of Southern Fujian cultural and creative industries in an all-round and multi-angle analysis. Finally, it concludes that Southern Fujian cultural and creative industries need to correctly grasp the development strategy of Internationalization, high-end and branding.