Revenue Management in Make-To-Order Manufacturing: Case Study of Capacity Control at ThyssenKrupp VDM

While revenue management (RM) is traditionally considered a tool of service operations, RM shows considerable potential for application in manufacturing operations. The typical challenges in make-to-order manufacturing are fixed manufacturing capacities and a great variety in offered products, going...

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Veröffentlicht in:Business Research 2010-11, Vol.3 (2), p.173-190
Hauptverfasser: Hintsches, André, Spengler, Thomas S., Volling, Thomas, Wittek, Kai, Priegnitz, Gerald
Format: Artikel
Sprache:eng
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Zusammenfassung:While revenue management (RM) is traditionally considered a tool of service operations, RM shows considerable potential for application in manufacturing operations. The typical challenges in make-to-order manufacturing are fixed manufacturing capacities and a great variety in offered products, going along with pronounced fluctuations in demand and profitability. Since Harris and Pinder in the mid-90s, numerous papers have furthered the understanding of RM theory in this environment. Nevertheless, results to be expected from applying the developed methods to a practical industry setting have yet to be reported. To this end, this paper investigates a possible application of RM at ThyssenKrupp VDM, leading to considerable improvements in several areas.
ISSN:2198-3402
1866-8658
2198-2627
DOI:10.1007/BF03342721