Evaluation of industrial modernization programs: the field agent's perspective

This article provides a field agent's perspective on the factors that influence the success of industrial modernization services. We begin with an overview of the field agent's role in the industrial extension system and discuss the technical assistance services typically provided by a field agent. The field agent's role is differentiated from that of other stakeholders such as legislators, agency staff, and program managers. We then consider pre- and post-project perspectives of positive outcomes from industrial extension services. The article argues that the field agent's perspective is closely connected to that of the manufacturing customer. Implications for shared communication among stakeholders and improving program outcomes are discussed. The article draws on the experiences of the authors in the manufacturing extension program in Georgia--the Georgia Manufacturing Extension Alliance (GMEA)