Alumni Giving: The Influences of Reunion, Class, and Year

We analyzed fifty years of inflation-adjusted data on the Annual Giving program of Princeton University. Most of the variation in both average size of gifts and percentage of class giving can be explained with simple models having three factors: reunion number, class identity, and fiscal year. Besides providing insights into factors influencing donations, these models provide a way to unmask features that are not evident in the raw data, such as trends in giving behavior and exceptional performances by particular classes in particular years.